I'm Stu Carpenter and I established Copley Motorcars in 1995. I had been working for other luxury
and sportscar dealers in Boston since 1986 and had become disenchanted with how these dealerships
were being operated. The sales games were the rule of the day... back and forth to the manager to
get a deal done, grind out the last penny from the customer, pressure-pressure-pressure and no
goodwill after delivery. In short, every situation was a negotiation with the dealer. I couldn't
and wouldn't do business in that manner.
As the owner and operator of Copley Motorcars, my approach to what is usually a difficult process
for both dealer and customer is simple: offer an exceptional product, price it correctly, and make
the transaction as easy and enjoyable as possible. As I quite often say, "It's not hard to be nice
to the customer." Since you are dealing with the principal, (me!), there is no back and forth to
the manager. If a deal can get done, it will get done... in just a few minutes time, in a peaceful
and relaxed environment. As the owner, I am the sales department, the leasing department and, the
complaint department. Because I wear all the hats, you are assured that things will get done to
your satisfaction. In short, these are cool cars that no one needs so, let's have some fun too!
|